A well-placed magazine feature, direct mail piece or trade publication ad delivers a message of stability, presence and ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...

Businesses that advertise in newspapers, magazines and other print publications must consider the importance of ad positioning before buying ad space. Buying premium space for your business' print ads ...

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Print service providers (PSPs) have a pretty diverse set of tools available today, but that doesn’t necessarily translate into capturing more work. Increasing the amount of digital print jobs you ...

Tedd Aurelius, a newly named VP of sales at IWCO Direct, spent three decades working at full-service marketing and ad agencies. He spent the bulk of his agency career at The Martin Agency, where he ...

The magazine industry puts on a brave face, but data doesn’t lie. New analysis from the Association of Magazine Media, which unabashedly pushed the power of print magazines as an advertising vehicle, ...