The sensory testing services market is projected to grow from USD 2.2 billion in 2026 to USD 4.1 billion by 2036. Growth is supported by increasing reliance on consumer feedback, continuous product ...

Quantitative Sensory Testing (QST) constitutes a standardised battery of psychophysical procedures designed to evaluate the functional integrity of peripheral and central somatosensory pathways. By ...

Everyday sounds like a humming fan or a buzzing appliance can fade into the background for many people. For Kristina Doyle of Coweta, those noises can be overwh ...

Opertech Bio has developed a novel approach to sensory testing utilising games and rewards, which it claims enables human testers to analyze hundreds of samples in a fraction of the time - and with a ...

The majority of new food and beverage products fail in their first year of launch. According to Pauline Foster, of Foster and Brown Research Ltd, understanding the neuroscience of flavour can help.

A decade ago, at age 55, Don Lewis suffered a stroke in his sleep. When he woke up, he couldn't move his left arm or leg. Lewis's neighbor realized his truck hadn't moved in two days and called 911 ...

New research from Duke Health suggests baseball scouts looking for a consistent, conscientious hitter may find clues not only in their performance on the field, but also in front of a computer screen.

This article provides an overview of sensory claim substantiation: the types of sensory claims, how to identify the right sensory claim for your product, research design methods, best practices for ...

Researchers found players with higher scores on computer-based vision and motor tasks had better on-base percentages, more walks and fewer strikeouts -- collectively referred to as plate discipline -- ...