Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.

Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form ...

Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and ...

A Google help document change indicated ad scheduling for Smart Bidding campaigns was no longer possible. Google confirms nothing has changed. An update in Google Help Center indicated the removal of ...

Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its "biggest update to bidding in over a decade." ...

Google has updated one of its help documents to specifically say that ad scheduling isn't compatible campaigns that use Smart Bidding. The previous version of that page said, "Ad scheduling is not ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits. Google Ads fully launched Smart Bidding Exploration for campaigns using Target ...