Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.

Human eating behaviour is motivated and shaped by a complex interaction of internal drives such as hunger, external influences such as environmental cues and the sensory properties of food itself.

What gets you motivated at the gym; are you trying to be healthy and fit, or is it that cute guy in the corner and the bumping techno music? Well, a recent study may have found a new frontier for gym ...

Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...

Subliminal Messages Improve Athletic Motivation and Performance Two new studies have found that effort-based decision-making during cognitive tasks can be altered by non-conscious visual cues relating ...