Science has proven, once again, that advertising is effective. Who knew? Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published ...

UCL (University College London) researchers have found the first physiological evidence that invisible subliminal images do attract the brain's attention on a subconscious level. The wider implication ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Older individuals who are subliminally exposed to positive stereotypes about aging showed improved physical functioning that can last for several weeks, a new study led by the Yale School of Public ...

A new study by HBP researchers in Science sheds light on the fine line separating what we see and what we miss Understanding conscious perception is a major challenge for neuroscience. A new study ...

Athletes who are exposed to subliminal visual cues when they are participating in endurance exercise will perform significantly better, a study has demonstrated. Subliminal visual cues are words, ...

What gets you motivated at the gym; are you trying to be healthy and fit, or is it that cute guy in the corner and the bumping techno music? Well, a recent study may have found a new frontier for gym ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research funded by the Wellcome Trust. Subliminal images – in other words, images shown so briefly ...

Go to almost any classroom and, within minutes, you’re likely to hear a frazzled teacher say: “Let’s pay attention.” But researchers have long known that it’s not always necessary to pay attention to ...