Google Ads now lets advertisers connect external data to conversions, improving measurement and performance. Google Ads is rolling out a beta feature that lets advertisers connect external data ...

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...