Home Depot is expanding its rewards program with perks that go way beyond home improvement, as sales growth remains weak.

It comes as companies fight to meet customer expectations in a cost-of-living crisis.

The hardware giant has launched its biggest trade loyalty program overhaul since 2011, saying customers want more than a ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

City Utilities' Peak Rewards event saw 2,022 customers reduce electricity demand by 2.4 megawatts, enough to power 2,000 ...

For years, loyalty programs have been touted as a powerful lever for growth, using points, perks and tiered benefits to deepen relationships and increase retention. But many brands are finding that ...

Several years ago I heard a futurist predict what the retail economy would be like by 2020. One of his big ideas was that consumers would begin to monetize themselves, “selling” things such as their ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

The Kroger Co. announced changes to its rewards program so customers can use earned points for grocery discounts instead of gas or both.

Even though it's relatively new, Cracker Barrel's rewards program has hit a snag with customers. Apparently, employees aren't sharing some important info.

Customers now earn instant cashback on every transaction across Valu’s ecosystem, with rewards available immediately and ...