Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Brooklyn Beckham’s latest DoorDash ad did not just promote the World Cup. It pulled his family rift back into public view during one of the ... Read More ...

Political campaigns and committees have spent $740,330 on World Cup advertising during the first two USMNT matches.

Americans hate hydration break ads and are massively turning to VPNs to avoid them, says Planet VPN.

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by ...

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the ...