Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Brooklyn Beckham’s latest DoorDash ad did not just promote the World Cup. It pulled his family rift back into public view during one of the ... Read More ...

Forget the waiting and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ’90s nostalgia, impossible pop-culture cameos, and animations bordering on ...

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet ...

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the ...

Are you excited for the World Cup? After Nike's 6-minute short film including LeBron James and Ted Lasso, you will be.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

It’s time for kick-off. After years of anticipation for what has been billed the biggest World Cup ever, the 2026 tournament hosted by the U.S., Canada, and Mexico is here. Not only is this year’s ...