An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity to navigate a complex operating environment ...

Brooklyn Beckham’s latest DoorDash ad did not just promote the World Cup. It pulled his family rift back into public view during one of the ... Read More ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

The U.S. men's national team might need a miracle to win the World Cup on home soil this summer. In its new ad campaign for the tournament, Fox Sports imagines a world where it actually happens. With ...

Nike released a star-studded six-minute film ahead of the 2026 World Cup in North America, featuring some of the biggest names in soccer and entertainment. In addition to current stars like Cristiano ...

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

With about a month to go before the World Cup kicks off in the United States, Mexico, and Canada, the German giant has dedicated an ad to it, and the result is simply astonishing. That alone would ...

Are you excited for the World Cup? After Nike's 6-minute short film including LeBron James and Ted Lasso, you will be.