There's an obvious reason Fox is enjoying this.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

The 30-second spot for the Dova Arena project, which will be located in Rancho Cordova, is debuting during the 2026 FIFA World Cup.

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

USA star Christian Pulisic has candid thoughts about Argentina's Leo Messi amid the World Cup. Learn more about Pulisic and ...

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

Somewhere in the second half of the 2026 World Cup opener, a referee stood with the ball under his arm and waited. Play was ready to restart after a three minute cooling break, but one of the host ...

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.