Ads during World Cup matches? Why commercials are on during water breaks

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Why have World Cup hydration breaks attracted criticism? It's the ads.

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

Wharton's Americus Reed on the money behind World Cup ads

Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss whether the ongoing FIFA World Cup ...
Parade on MSN

David Beckham's $25 million ad presence in World Cup sparks mixed reactions from fans

David Beckham's reported FIFA World Cup ad blitz has fans debating his nonstop commercial appearances, which came with a ...
Calvin University

Calvin student-athlete uses World Cup commercial to share the Gospel with millions

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

Everyone’s Mad at the World Cup’s New ‘Hydration Breaks’—Except Mr. Moneybags Over Here

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...
Futbol Chronicle on MSN

Why American Television Turned the World Cup's Water Breaks Into Commercial Breaks

Somewhere in the second half of the 2026 World Cup opener, a referee stood with the ball under his arm and waited. Play was ready to restart after a three minute cooling break, but one of the host ...

Diego Luna Was the Face of the World Cup Ads and Now Watches From Home

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the ...