Glossier this week became the first brand to sell products through YouTube Shorts, the video-sharing platform’s TikTok-like feature. YouTube’s first Shoppable Shorts Challenge features Glossier’s ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube Shorts teamed up with 18 top creators to customize one-of-a-kind snacks for fans to win — just in time for U.S. VidCon ...

YouTube is kicking out a new ecommerce component to the beautiful game’s quadrennial World Cup tournament. On Nov. 21, YouTube Shopping and FIFA will launch the Game Face Shoppable Shorts Challenge ...

YouTube is launching a shoppable Shorts challenge that will take place during its holiday event, From YouTube to You. The event launched this week with several goals. One goal is to make YouTube the ...

YouTube is introducing the ability for users to incorporate or “remix” a music video in their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that YouTube has ...

BTS are partnering with YouTube Shorts for a new initiative with ARMY. The initiative is called #MyBTStory, and Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are encouraging fans to post their ...

YouTube’s TikTok competitor known as YouTube Shorts is today launching a new feature, similar to TikTok’s Stitch, that will allow creators to incorporate a short video segment from another user’s ...

YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...