In her new role, Tala Abu Taha will lead the company's regional and international growth efforts and strengthen strategic ...

At the heart of the 2026 collab is a rendition of the Kuwaiti group’s much-loved hit song, 'Ya Helwakom', brought to life in ...

In his new role, Faris Sibai will lead the company’s commercial strategy across partnerships, sponsorship and long-term ...

Why thought leadership must hold licence, be grounded in human tension, and be held accountable to moving the needle even in ...

QComms is marking 16 years in the communications industry with regional expansion and five new client wins secured.

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has announced the ...

MarkApp's Sotiris Oikonomou on cleaner data thinking, stronger contextual intelligence and a more mature understanding of CTV ...

Now based at the Yas Creative Hub, CNBC aims to further strengthen its integration within the emirate’s growing media ...

While the regional digital advertising landscape continues to grow, its brand safety strategies have not kept pace with the ...

Some interesting questions were raised at Cannes Lions on Day 3: "Are we creating campaigns that consumers ignore?" ...

The latest research from Snap Inc. and Kearney MEA outlines how brands in Saudi Arabia can close the gap between digital ad ...

The Equiti campaign was rolled out through digital video, CTV, premium sports publishers, programmatic media, socials and ...