The telecom and media company has agreed to acquire Kilmer Sports' remaining 25% stake in Maple Leaf Sports & Entertainment.

The Geloso Group brand used mobile OOH and free rides home to bring its "Le party responsable" message to Montreal's Old Port ...

With betting messages dominating World Cup broadcasts, Paulo Salomão says operators need to shift from ...

The toy brand becomes the WNBA team’s official toy partner, with paid, owned and earned support tied to in-arena activations, ...

The popularity of the Crave series Heated Rivalry is creating new opportunities for brands both on screen and off. From product integrations within the show to brand partnerships emerging around it, ...

The Media Grand Prix winner decided to change up its playbook by giving fans the chance to make their own Super Bowl ad.

The QSR remained Canada’s most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top ...

Corus Entertainment will shut down five of its linear children’s channels on Sept. 1. Nickelodeon, Disney XD, Disney Jr., La Chaine Disney and ABC Spark are all set to shutter in Canada on that day, a ...

The Rogers partnership will develop new Canadian originals with viewer casting and brand integration opportunities.

Time is running short to put forth your vote for the marketing leaders and brands you feel are having the biggest impact on ...

Suncorp’s Haven shows how brands can turn data into a service people actually use, reframing insurance as a tool for ...

After reviewing more than 200 entries, IKEA's Jonelle Ricketts says the strongest activations were rooted in human insight ...