The event brought together marketers from financial services, FMCG, healthcare, tourism, education, the public sector and ...

From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team using ...

The second quarter of 2026 has been dominated by FIFA World Cup ads but as Sarah Walsh, head of strategy, and Harry Hughes, ...

Because that’s exactly what our latest Pulse Brand Tracker research, developed in partnership with Opinions highlights. 77% ...

A reminder becomes more useful when it has something to attach to. A product on a shelf. A shopfront on the way home. A match day route. A lunch decision. A cinema poster outside a mall. A cold drink ...

Pictured: Sinéad Conroy, Senior Brand and Communications Manager, The Irish Times, Helena Jones, Creative Director, Core Creative. Tania Meighan, Head of Marketing, The Irish Times and Alexandra ...

The first time I went to the Cannes Lions Festival of Creativity was over 12 years ago. It was far too traditional for me. It lagged. It didn’t teach me things about the areas of marketing I believed ...

NewsBrands Ireland and Core brought together senior leaders from across Ireland’s media, agency and publishing sectors for a timely discussion examini ...

Pictured: Ian Kennedy, Chief Marketing Officer, OUTsurance; Tara Farrell, Sponsorship Manager, RTÉ Radio; RTÉ Radio 1 presenter Oliver Callan and Alec Thibault, Media Marketing Manager, OUTsurance.

TBWA\Ireland has rolled out a new campaign for AIB Homes called “We Don’t Just Help, We Help Make it Happen.” The campaign brings to life AIB’s understanding of the challenges faced on the home-buying ...

Team Ireland struck gold at the Cannes Young Lions festival when TBWA\\Ireland’s Hannah Murphy and Kate Dempsey triumphed in ...