For over a decade, Business of Apps Berlin has been where Europe’s app growth leaders go to find the strategies, tactics, partners, and connections that move the needle. This November, we’re giving ...

The award recognizes BIGO Ads’ full-funnel growth system, combining AI-powered user acquisition, real-time in-app bidding, and monetization intelligence to support ROI-based growth for advertisers and ...

Cansu Agaoglu is Director for Europe at Adjust, the mobile measurement and analytics platform. At Business of Apps London 2026, she laid out a four-pillar framework for measuring app growth in a ...

At Business of Apps London 2026, Aidan Rouse, Head of Growth Advertisers for UK & Nordics at Snapchat, made the case that most growth teams are optimizing for where credit lands, not where growth ...

On September 17th, 500+ senior leaders from across the app economy will gather at Convene, Midtown for Business of Apps NYC (formerly App Promotion Summit). Registrations are already up 41% ...

Simon Thillay is Head of ASO at AppTweak, a platform that has been working in app store optimization for over ten years. At Business of Apps London 2026, he and AppTweak’s VP of Product Michael Greppi ...

Viktor Orlov is the CEO and founder of Asapty, an Apple Search Ads optimization platform. At Business of Apps London 2026, he ran a workshop on what actually drives performance on Apple Search Ads and ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a ...