Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Keyword Support for the FreeWheel DSP ...

Meta names new CMO & first chief data officer . Meta has appointed Denise Moreno as its new chief marketing officer following ...

Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem... For years, AI adoption ...

Shopee & Meta launch Instagram affiliates . Shopee and Meta have launched Instagram affiliate partnerships for eligible ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced that ...

Comcast to spin off NBCUniversal and Sky. Comcast has confirmed plans to split into two separately listed companies, ...

In this episode of A Coffee With... Dustin Cha, co-founder & co-CEO of Ad-Shield, joins ExchangeWire's John Still, over an ...

Danielle Barwick, executive director, Fuse MENA, discusses Fuse’s Dubai move, the power of sport in the region, and the ...

In today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is ...

The John Lewis Partnership has appointed Kevel to power its on-site retail media network, across both the John Lewis and ...

MENA’s youth audience is not invisible; it is well documented, highly engaged, and increasingly influential as a spending ...

Unveiled at Cannes Lions 2026, Displayce is launching a suite of AI agents accessible via MCP, designed to transform the ...