An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

As World Cup action heats up, the tournament’s July 19 final is not the only date circled on soccer fans’ calendars: Major League Soccer will return on July 16, with all teams hitting the field on ...

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with ...

Dove Men+Care is partnering with fitness app Strava to help relaunch its reformulated 2-in-1 Shampoo + Conditioner product ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...