For two decades, social platforms have been building the most successful attention-capture machines in the history of media.

That dopamine hit of variety is lessening. When storytelling gold emerges, it feels like both a relief and a triumph.

With half of online content now machine-generated, the internet is becoming a content machine that consumes and reproduces ...

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

Marcus Evans, the global business intelligence and events company with four decades of experience producing premium executive forums, has announced the CMO Summit 2026. Now in its 19th edition, the ...

It was the television event that captivated parents and children alike, the longest episode of Bluey ever. Premiering on ABC and Disney+ simultaneously, the episode titled ‘The Sign’ was met with much ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

For brands, authenticity means communicating a human touch by sharing real stories and engaging in meaningful conversations. This is particularly relevant for marketing toward Gen Z, who are tired of ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

TikTok is the premier hub for short-form videos, drawing over one billion monthly active users. But even this figure doesn’t adequately capture TikTok’s social media dominance. Users of the app spend ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

When it comes to representing people with disabilities, the barriers aren’t what you think they are. Brands are eager to be inclusive and want to showcase representation across their channels. They ...