AI use is growing in performance marketing, but poor attribution, broken tracking, and inconsistent partner data can weaken ...

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the ...

Gap’s AI marketing push connects customer data, owned channels, and campaign execution across its retail brands.

DRESSX’s 2026 study links AI try-on ecommerce conversion to higher purchase rates, retention, and repeat engagement.

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Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the ...

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...

Get your brand into the answers that matter to drive discoverability, influence demand, and stay ahead of the competition. Search is no longer just about rankings. AI is reshaping how people discover ...

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” ...

LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has ...