Should you outsource your martech requirements or build them in-house? There is no right answer. And no wrong one either.

South Korea is set to revise its consumer price index basket, incorporating new items like subscription fees and smartwatch ...

In India, cricket is more than a sport. It creates the country's largest cultural events, bringing together millions of ...

A study by NeuGenM.AI uncovers how India's leading brands fall short in Generative and Answer Engine Optimisation, giving an ...

Microsoft announces a major restructuring of its gaming division, cutting 4,800 jobs and divesting multiple studios in an effort to improve profitability after intense competition in the gaming market ...

This week, Connected TV cements its place as a core media investment rather than an experimental channel. Industry leaders ...

Kotak Mahindra Bank has appointed Jyoti Samajpati as its new Head of Marketing and Propositions to strengthen its ...

At the ETBrandEquity Brand World Summit 2026, industry leaders discussed how Connected TV (CTV) is reshaping the way brands ...

The ABC's recent decision to incorporate AI in news production raises questions about the impact on journalism, ethics, and ...

Discover how collaborative conversations across departments drive successful business strategy development and branding.

Connected TV homes in India are rapidly increasing, reaching forty million in 2025. Advertiser interest has grown ...

Explore how brands are transforming their engagement on Instagram through witty comments, building their unique personalities ...