The Geloso Group brand used mobile OOH and free rides home to bring its "Le party responsable" message to Montreal's Old Port ...
With betting messages dominating World Cup broadcasts, Paulo Salomão says operators need to shift from ...
The toy brand becomes the WNBA team’s official toy partner, with paid, owned and earned support tied to in-arena activations, ...
Canada’s Got Talent is returning to TV screens this month, and it’s bringing sponsors new and old with it. The competition show is gearing up to offer another million dollar prize with the help of ...
Registration for the Globe and Mail‘s 2026 Canadian Young Lions Competition opened Monday. Until Feb. 8, Canada’s young creative minds can register for the chance to represent Canada at the Global ...
Indigenous Canadians are among the most active social media users in the country, with 85% engaging weekly and spending nearly 11 hours online, according to the latest MTM study. The “Digital ...
Broadcasting veteran Colette Watson (pictured) will retire as president of Rogers Sports & Media next month. A spokesperson from Rogers Communications confirmed to Playback Daily, sister publication ...
The Media Grand Prix winner decided to change up its playbook by giving fans the chance to make their own Super Bowl ad.
The QSR remained Canada’s most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top ...
Time is running short to put forth your vote for the marketing leaders and brands you feel are having the biggest impact on ...
Suncorp’s Haven shows how brands can turn data into a service people actually use, reframing insurance as a tool for ...
The Rogers partnership will develop new Canadian originals with viewer casting and brand integration opportunities.
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