Global attention from the World Cup could help Cabo Verde's tourism industry, which has yet to truly crack source markets ...

Noble Investment Group has been busy acquiring almost 150 hotels over the past 18 months (124 last year and 25 so far in 2026 ...

Marriott spent most on U.S. TV ads in H1 2026, but Airbnb's World Cup spots drew more than double its impressions.

Trip.com Executive Chairman James Liang addressed a fundamental issue in AI: How can Trip.com win the trust of AI platforms ...

Booking.com announced Thursday it is expanding Booking.com for Business in India with new features for startups and SMEs.

UAE operators, airlines and government agencies are using deals and infrastructure spending to bring back international ...

Best Western's parent group is about 10% smaller by room count than it was in 2019. CEO says that's changing, partly by ...

Skift Global Forum has become the clearest barometer the industry has of itself, and the industry has a habit of doing what ...

At Skift Data + AI Summit 2026, industry leaders explored how AI is redefining personalization, trust, and the path to ...

Accor and H World signed an expanded partnership linking their hotels and loyalty programs across China, Europe, and the ...

World Cup host cities and brands are capitalizing on the international visitors drawn to the U.S., Canada, and Mexico.

Franchise agreements, like casinos, tend to favor the house. Now, as hotel contracts begin to expire, some owners are walking ...