Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Adidas have launched their brand new World Cup advert, featuring the likes of Lamine Yamal, Bad ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

LinkedIn is ablaze with comments and opinions that, at one time, eight major campaigns around the World Cup were all using ...

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.

Nike and Adidas Wage World Cup Marketing War Nikes 76M ad views vs. Adidas NYC dominance highlight fierce brand rivalry ...

The rivalry has seen the two brands roll out blockbuster-style advertisements packed with some of the biggest names in sport ...

As national teams battle for football’s biggest prize on the pitch, Adidas and Nike are competing for a different ...

The World Cup will be played out not just among nations but also the major sports brands, who are seeing increasing demand for their retro jerseys and for streetwear.

Fans have turned Mexico's jerseys worn by the national team for the 2026 FIFA World Cup into a worldwide best-seller.