No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...

The next 18 months could demand pricing decisions in conditions many executives have never run a business through.

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

No one loves that, except perhaps whoever is in charge of revenue maximization at Delta or JetBlue. But now, thanks to technology, this same sort of dynamic pricing is now coming to many other ...