The FIFA World Cup continues to grow into one of the world’s biggest commercial properties. Fresh figures show its financial ...

Gianni Infantino defended hydration breaks at the 2026 World Cup, stating that they prioritise player welfare and fairness ...

LONDON (AP) — FIFA’s sponsorship paymasters are facing mounting calls to put pressure on soccer’s global governing body to clean up its act — and fast — following Wednesday’s arrest of seven officials ...

Powerade's World Cup ad. The game of two halves is starting to look, commercially at least, like a game of four quarters: 104 ...

Star-Studded Commercial "Miracle" Features U.S. Men’s National Team Players, Tom Brady, Zlatan Ibrahimović, Former USMNT Coach Bruce Arena, U.S. Hockey Legend Mike Eruzione with Iconic Music from ...

]With the ongoing FIFA World Cup 2026, ZEE has issued a compliance advisory for hotels, commercial establishments, and associated partners regarding the authorized streaming of tournament content and ...

The advisory says FIFA trademarks and logos cannot be used in promotional material, advertisements or commercial ...