Tennessee unveiled its Adidas white football uniform on Tuesday. Tennessee released its white football uniform after ...

The Big 12 finalized a multiyear deal worth around $20 million annually making Monster the entitlement partner of its ...

LinkedIn is ablaze with comments and opinions that, at one time, eight major campaigns around the World Cup were all using ...

Discover how Non-League clubs can grow attendances by embracing niche marketing, strengthening community ties and creating ...

Soccer fans around the world are witnessing a tournament on a scale never seen before as the FIFA World Cup features 48 teams ...

The new professional indoor football team is asking fans to choose its name, and the four finalists lean heavily on Georgia ...

Polk County soccer development just got even bigger thanks to some huge moves. Lakeland United FC announced the addition of ...

The University of Tennessee and Adidas began a 10-year partnership on July 1. Adidas serves as the official footwear, uniform ...

Penn State opened July with a major recruiting splash and hopes to get another soon. Meanwhile, adidas leaned into tradition, the athletic department dropped a promising financial note and Ross Travis ...

Brazil's Endrick is one of nine New Balance players at the World Cup (New Balance) It was late in 2023 when Brazil international Endrick and his family arrived at New Balance’s headquarters in Boston ...

Amex's Elizabeth Rutledge and the NFL's Tim Ellis spoke about the new brand partnership that will grow the NFL's global ...