Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. G2 Esports has signed another big deal to chase its goal of becoming ...

Ralph Lauren is furthering its stake in the gaming world with a new collaboration. The brand is partnering with G2 Esports, a European entertainment and gaming company. The partnership is anchored by ...

Esports apparel is becoming a major part of every team, and there is a lot of high-quality merch on offer. The world of esports has come a long way since the days of teams barely scraping together a ...

Esports teams are transforming merchandise into a central pillar of their brand, merging fashion, gaming culture, and exclusivity to strengthen fan loyalty and generate sustainable revenue.