The night Max Factor premiered his new makeup studio in Hollywood — Nov. 26, 1935 — many of the glamorous stars in attendance had him to thank for improving their appearance on film. Located on ...

The happy story of Max Factor, as enthusiastically told by Fred E. Basten in “Max Factor: The Man Who Changed the Faces of the World” (Arcade; $24.95), begins, like a movie, at a high-energy moment of ...

LONDON — Diversity and individuality have become key in the beauty industry, and Max Factor is seizing the moment with a new campaign called You x Max Factor, which will feature mothers and ...

Priyanka Chopra has been in the entertainment industry for 20 years. In addition to winning Miss World in 2000, Chopra has starred in countless Bollywood and Hollywood blockbusters. Given her success ...

In the 1930's, make-up legend Max Factor came up with an ingenious invention combining phrenology, cosmetics and a withering pseudo-scientific analysis of a woman's physical flaws. Meet the Beauty ...

LONDON — It’s a small world for Max Factor, which is focusing on people’s similarities — rather than their differences — with a new, limited-edition capsule of color cosmetics created with brand ...

Following on from her recent role as Chanel No5 ambassador, Marilyn Monroe is the new face of Max Factor too. Somewhat hard to fathom, but happening nonetheless. More than 50 years after her death, ...

Procter & Gamble Co. is wiping U.S. drug-store shelves clean of its Max Factor cosmetics, a line that isn't popular enough to hold its own in America anymore. The storied beauty brand -- namesake of ...

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It is not possible for me to discuss the history of modern cosmetics without invoking the name of Max Factor. The man was a genius. He created Pan-Cake, the make-up that made filming in Technicolor ...