Erling Haaland’s new Nike collab includes a surprise Channing Tatum cameo.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

Channing Tatum, LeBron James and Jason Sudeikis (in character) joined soccer stars like Erling Haaland, Cristiano Ronaldo and others in a short film set at a Hollywood film studio.

Nike released a star-studded six-minute film ahead of the 2026 World Cup in North America, featuring some of the biggest names in soccer and entertainment. In addition to current stars like Cristiano ...

Are you excited for the World Cup? After Nike's 6-minute short film including LeBron James and Ted Lasso, you will be.

A USA TODAY analysis of World Cup kit suppliers shows Adidas and Nike are locked in a close race, with Puma and the rest of ...

Just days before the 2026 World Cup kicks off, Nike has sent social media into a frenzy with a commercial packed with soccer legends and global superstars—including some Mexican icons.

Nike unveils a star-packed World Cup campaign featuring LeBron James, Cristiano Ronaldo and other global icons.

The World Cup will be played out not just among nations but also the major sports brands, who are seeing increasing demand for their retro jerseys and for streetwear.

As national teams battle for football’s biggest prize on the pitch, Adidas and Nike are competing for a different ...

Nike and Adidas Wage World Cup Marketing War Nikes 76M ad views vs. Adidas NYC dominance highlight fierce brand rivalry ...