With the NCAA Tournament just about underway, Nielsen has released a new ranking of college women’s basketball teams. By combining TV ratings figures with social media followers, the company broke ...

America’s fitness landscape is witnessing something extraordinary—and the headlines prove it. In January 2026, the United States Padel Association announced that the U.S. has officially surpassed ...

Sports are unlike other parts of American life—treating men and women differently on the court or the field is okay. That’s ...

Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. This voice experience is generated by AI. Learn more. This ...

Women's sports are cultivating a distinct, new fanbase, rather than merely converting existing sports enthusiasts. Sustaining this diverse community requires innovative experiences and facilities, ...

Veteran sports columnist Christine Brennan remembers when male colleagues used to laugh at her for insisting on covering women’s sports back in the 1990s. “It was absolutely infuriating to me,” said ...

The Optum executive and mom to three is chairing the KPMG Women's PGA Championship on the same course where the Ryder Cup has been played.