Former Primark Chief Executive Officer Paul Marchant, who resigned last year in the wake of an investigation into ...

As client value shifts toward strategic thinking, creative judgment and real collaboration, agencies are rethinking hiring, ...

Top marketers are shifting their platform priorities to target Gen Z and Gen Alpha. They are using Pinterest, YouTube, AI tools, and other methods.

Chief Brand Officer Mark Pritchard makes the case for the importance of human creativity in building brands in an ...

In a company news release, Primark confirmed that the Willowbrook storefront will open on July 16 and said each new U.S. shop ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

The law aimed at 'reducing the environmental impact of the textile industry' passed its final reading in the Sénat on June 29 ...

“These are tectonic shifts,” said Shiv Singh, a former C.M.O. and marketing leader for brands like Pepsi, Expedia and ...

Cannes Lions has always been positioned as the biggest week in advertising. But in 2026, it feels less like an advertising ...

Abby Knight wanted to see if she could save by moving her weekly shop to Iceland. Known for it's frozen food and cheap prices ...

For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go ...

Slinger joins Primark from Ikea franchisee Ingka Group, which operates across 32 countries and where she was deputy CFO since 2021. She brings experience from a range of senior finance roles and has ...