Professional women’s leagues are exploding. But to maintain that momentum, they need to understand who exactly their ...

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

Legacy apparel brands including VF Corp., Levi's, and Columbia are investing more heavily in women's products and marketing.

The best dressed players at Wimbledon 2026 wore all white with style. From the walk-on to match point, players brought high ...

Tennessee unveiled its new white Adidas uniforms as part of a week of releases. Here's what they look like in football and other sports.

Tennessee unveiled its new orange Adidas uniforms with more to come. Here's what they look like in football and other sports.

Best activewear brands for women, from high street to luxury - From buttery soft upcycled fabrics to retro-style sportswear, look to these brands for your new fit kit ...

For the next decade, the University of Tennessee’s official apparel provider will be adidas, and the brand is already working ...

You say, “Sounds fun” in the group chat, but the real decision comes later, standing in front of the closet thinking, “What ...

Not long ago, social media content about women’s basketball was primarily composed of clips from games and a handful of ...

By America's 100th birthday, people traveled by steamboat and buggy, communicated via telegrams, and the Gilded Age was afoot ...

South Carolina women's basketball and football star athletes have signed to Nike's new Blue Ribbon Elite NIL program.