The 2026 FIFA World Cup comes with a noticeable change to the usual rhythm of a soccer match. Every game will include two scheduled hydration breaks: one midway through the first half and another ...

From designer toys and skincare products to pet apparel and collectable packaging, FIFA merchandise is no longer confined to the stadium shop.

It was only a matter of time but Mo Salah is up and running at the 2026 FIFA World Cup and so are Egypt. Despite going one down in the first half, the Egyptians, led by Salah, never dropped their ...

From television economics to sports betting and Gen Z fandom, 2026 could be the year that the World Cup grows in popularity in America.

Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

FIFA have decided that all 104 World Cup matches this summer will pause for three-minute ‘hydration breaks’ in the middle of each half, regardless of what the temperature is. Hydration breaks are not ...

England captain Harry Kane believes the 2026 FIFA World Cup could represent one of his team's best opportunities to lift football's biggest prize. Ahead of England's opening Group L clash against ...

With the 2026 FIFA Men's World Cup held in Canada, Mexico and the United States in full swing, brands have been making the most of the global event to get their products across to football fans ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Pop Mart, the Chinese brand behind the viral Labubu figures, surprised fans during the FIFA World Cup 2026 opening ceremony in Mexico, bringing its iconic characters to one of the world's biggest spor ...