World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss whether the ongoing FIFA World Cup ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

FIFA instituted mandatory water breaks for the 2026 World Cup, citing player safety in the heat. But fans are livid for one huge reason: commercials.

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

Somewhere in the second half of the 2026 World Cup opener, a referee stood with the ball under his arm and waited. Play was ready to restart after a three minute cooling break, but one of the host ...

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the ...

World Cup issues go beyond profits, from politics and security concerns to ticket sales, sponsorship risks and global backlash.