Lionel Messi's move from Nike to Adidas in 2006 became one of the biggest turning points in sports marketing. A reported ...

Tony Popovic took over the reins of the Socceroos when there was real concern they would not qualify for the World Cup. It’s what he does best: he goes into teams and is a bit of a “Mr Fix It”. Going ...

Victoria Beckham has seemingly responded to her son, Brooklyn Beckham’s snub with her latest appearance at the dramatic 2026 ...

On Fox networks, the average attention index for marketers is 121. On average, World Cup brands are performing 21% higher ...

Cristiano Ronaldo heard the cheers while walking off the pitch after his final World Cup match for Portugal. The stoic look ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

Winning two knockout stage games? That means you're really in the running to win the World Cup. Both Spain and Belgium advanced to the quarterfinals on Monday, joining England, Norway, Morocco and ...

So you know what is happening each day during the 2026 men’s World Cup, we have created this very handy article. This is your ultimate daily guide to who is playing when and where each day, as 104 ...

The full schedule for the 2026 World Cup is a thing of beauty, with the kick off times, dates and venues for all 104 games sorted and listed below. You can watch every single 2026 World Cup game live ...

The 2026 FIFA World Cup bracket has taken shape, and we’re updating this page daily so you never miss a result. With superstar squads like France, England, and Norway advancing to the quarterfinals, ...

McDonald's celebrates the 2026 World Cup with a star-studded commercial featuring David Beckham, Lamine Yamal, Christian ...

Egypt to assess Salah after he asked to be substituted, says coach Egypt coach Hossam Hassan said Mohamed Salah would be assessed after the captain asked to be substituted during Friday's 1-1 World ...