Cristiano Ronaldo heard the cheers while walking off the pitch after his final World Cup match for Portugal. The stoic look ...

Tony Popovic took over the reins of the Socceroos when there was real concern they would not qualify for the World Cup. It’s what he does best: he goes into teams and is a bit of a “Mr Fix It”. Going ...

Lionel Messi has spent almost two decades with Adidas, making the partnership one of the most recognisable in football. From ...

On Fox networks, the average attention index for marketers is 121. On average, World Cup brands are performing 21% higher ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

The need for finesse is paramount when marketing to a group as sensitive as AI skeptics, but the upside in gaining their trust could be massive for any brand that strikes the right balance.

Last week, FIFA announced that the 2026 World Cup had already broken the all-time attendance record for the tournament.

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

For the first week of games at the 2026 World Cup, Fox Sports had implemented full-screen advertisements during mandatory hydration breaks. But for Game 28 between Mexico and South Korea, the network ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

The math is simple and staggering. FOX is selling 30-second ad spots during hydration breaks at around $200,000 for early-round matches. For games featuring the US Men’s National Team, that price ...

Fans have complained about it since day one of the 2026 FIFA World Cup. FOX cuts to full-screen commercials during every hydration break, no matter what is happening on the field. People are furious.