Designers are rethinking the jersey for people who care less about kits and more about fits. On the soccer field, athletes sporting official gear from the likes of Nike and Adidas might be the norm. But on the sidelines,

In designing the uniforms for this year's World Cup, Nike and other apparel makers sought to channel national pride and maximize comfort.

The ’86 logo became a staple of Mexico City design. The 2026 edition has left designers mourning a missed opportunity.

Germany’s 2026 World Cup kit echoes legendary past victories. Germany’s 2026 World Cup kits mark the end of an era. Adidas delivers a design rooted deeply in the country’s storied football history, while ushering in a swan song before a major supplier switch.

The kits at the World Cup are mishmash of verve and color featuring elements of the competing nations' culture and history.

The ultimate World Cup shopping list has landed. The . From high-end designer collaborations like Levi’s FA collection and Nike's linkup with iconic brand Palace Skateboards to

The 2026 World Cup kits offer opportunities for celebration of a country's cultural heritage and sporting history. These are the best and worst.

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Wavy red and white stripes and chrome-tinted navy stars define the World Cup 2026 look for the U.S. Men’s National Team.

KANSAS CITY, Mo. — The Kansas City Power & Light District on Tuesday unveiled the final six designs in the limited-edition Soccer in the City Supporter Scarf Collection for the World Cup. The limited-edition collection celebrates soccer supporter culture ...