Liam Flin has three tips for the World Cup round-of-16 tie between Argentina and Egypt in Atlanta, including a player bet at ...

FIFA will have a wide range of suitors for future men's World Cup TV rights in the U.S. "Hydration breaks" may drive the ...

A rare 2012 commercial featuring Lionel Messi and Kobe Bryant has resurfaced during the 2026 World Cup, bringing back one of ...

Liam Flin has three tips for the World Cup round-of-16 tie between USA and Belgium in Seattle, including an 8/5 player bet ...

Powerade's World Cup ad. The game of two halves is starting to look, commercially at least, like a game of four quarters: 104 ...

Why does every 2026 World Cup match stop for water? Here is how long hydration breaks last, when they happen and why Fox is showing commercials while Telemundo stays with the action.

The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds ...

FIFA’s actions at the World Cup, and closeness to Donald Trump, have put the organization under fire. Federations, fans, coaches and players have gone public with complaints, but is there a way out?

Swedish soccer fan discovers Buc-ee's during the World Cup in Texas, raving about beef jerky and cowboy hats in a viral local news interview.

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.

The breaks have resulted in some broadcasters airing advertisements in the middle of games, which is not standard practice for soccer matchups.