While performances were already taking place at the World Cup opening ceremony, ZDF was still running commercials. The broadcaster has commented on the delay and the subsequent viewer criticism.

Why does every 2026 World Cup match stop for water? Here is how long hydration breaks last, when they happen and why Fox is showing commercials while Telemundo stays with the action.

FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s new broadcast interruptions.

A rare 2012 commercial featuring Lionel Messi and Kobe Bryant has resurfaced during the 2026 World Cup, bringing back one of ...

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest. Many networks are utilizing this pause in the match as a new advertising ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.

The math is simple and staggering. FOX is selling 30-second ad spots during hydration breaks at around $200,000 for early-round matches. For games featuring the US Men’s National Team, that price ...