Celebrity endorsements, product innovation, AI-led campaigns and retail activations are central to Bonn Group's brand ...

Bhima Jewellers has appointed Janhvi Kapoor as its new brand ambassador. This move aims to enhance the company's national ...

Explore how marketing planning must evolve to keep pace with changing consumer behavior, media fragmentation, and the demand ...

Should you outsource your martech requirements or build them in-house? There is no right answer. And no wrong one either.

Samsung Electronics is set to raise prices of its Galaxy Z Flip8 and Fold8 models due to an ongoing AI memory shortage, ...

South Korea is set to revise its consumer price index basket, incorporating new items like subscription fees and smartwatch ...

In India, cricket is more than a sport. It creates the country's largest cultural events, bringing together millions of ...

Discover how collaborative conversations across departments drive successful business strategy development and branding.

Explore how brands are transforming their engagement on Instagram through witty comments, building their unique personalities ...

Microsoft announces a major restructuring of its gaming division, cutting 4,800 jobs and divesting multiple studios in an ...

Kotak Mahindra Bank has appointed Jyoti Samajpati as its new Head of Marketing and Propositions to strengthen its ...

This week, Connected TV cements its place as a core media investment rather than an experimental channel. Industry leaders ...