"The invisible CV is built through consistency, generosity, cultural intelligence and presence," says WILD Group's Emma ...

The Unburied Casket campaign was executed through an integrated earned, experiential and digital strategy by Edelman UAE and ...

The hires expand NorthStar Insights' creative communications capability for integrated mandates across the growing GCC ...

Student enrollment for the RAY ad school has begun through RAY’s website and social media channels ahead of the school’s ...

The Extra Time Studio is an AI-powered solution that transforms live football conversations into Snap filters and lenses.

AppsFlyer's Sue Azari explores how conversational AI is beginning to reshape consumer discovery and purchase journeys.

The 40 Over 40 issue also focuses on nation branding and destination marketing and Campaign Middle East's annual Audio and ...

Dubai-based luxury PR agency Maison Ellyse has opened its first European office in Paris, strengthening its GCC–Europe ...

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from June 2026.

Founded in 1983 and publicly listed in 2021, AlArabia is a leading outdoor advertising company across the Middle East and North Africa. With innovative, high-quality solutions across diverse platforms ...

The TOD by Bein and talabat campaign included PR, in-app placements, CRM and direct emails, social and influencer content, OOH and radio ads.

The campaign combines a gamified match prediction experience exclusively on the du App along with immersive in-store VR activations.