The telecom and media company has agreed to acquire Kilmer Sports' remaining 25% stake in Maple Leaf Sports & Entertainment.

The Geloso Group brand used mobile OOH and free rides home to bring its "Le party responsable" message to Montreal's Old Port ...

The toy brand becomes the WNBA team’s official toy partner, with paid, owned and earned support tied to in-arena activations, ...

With betting messages dominating World Cup broadcasts, Paulo Salomão says operators need to shift from ...

The Media Grand Prix winner decided to change up its playbook by giving fans the chance to make their own Super Bowl ad.

The QSR remained Canada’s most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top ...

The latest collab uses creators, paid social and festival storytelling to keep the apparel drop in market through the summer.

Time is running short to put forth your vote for the marketing leaders and brands you feel are having the biggest impact on ...

Suncorp’s Haven shows how brands can turn data into a service people actually use, reframing insurance as a tool for ...

The Rogers partnership will develop new Canadian originals with viewer casting and brand integration opportunities.

Matt McGowan will chair the industry association as it continues to push the value of total TV advertising in Canada.

A new global study shows how gaming fandom is reshaping attention, brand engagement and the way younger audiences move through media.