Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.

OpenAI is rolling out the ability to upload audience lists to ChatGPT Ads. The option is under the “Tools” section and is ...

Ranking within Google’s traditional search results provides diminishing returns. Ads, AI Overviews, and other search engine results page (SERP) features push organic links further down the page. As ...

These changes aim to align more with the Google Merchant Center feed and capabilities. Google has updated its merchant listing structured data to support sale duration and product category property.

There is a new way to verify and filter your performance reports, insights reports and achievements by platform property. Google Search Console has released what it calls platform properties, which is ...

For most of the past decade, organic marketers have operated with a clear north star: visibility. Get on Page 1. Get in the featured snippet. Get seen. That north star has now moved. The question I ...

OpenAI rolled out a new feature to let ChatGPT Ads generate ads for you – I suspect using AI. The feature is available under ...

AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.

Reviews, creator partnerships, and sponsored content can shape how AI systems understand and recommend your brand. Learn why.

Traffic Think Tank will continue operating as a private Slack community while expanding member benefits through Search Engine ...

Advanced architecture is no longer just technical structure. It determines whether your content can be found, understood, and surfaced by search engines and AI systems. Our next SMX Now on July 15 ...

The page indexing report within Google Search Console has finally been updated after a long three-week delay. Instead of it showing data from June 11, 2206, it now shows data from June 29, 2026 – note ...