For the WPP CEO, AI is not simply changing agency workflows. It is forcing agencies to redefine the commercial contract itself—from selling hours to sharing responsibility for business growth.

India has given Meta seven days to explain how paid Instagram ads promoting child sexual abuse material were allowed through, intensifying scrutiny of its moderation failures in its largest market.

Loyalty programmes still matter, but the reasons customers stay loyal are changing.

With Hausla 2.0 campaign, Kotak Mahindra Bank talks the courage and conviction needed to pursue the dreams they already have.

As per Public Relations Consultants Association of India (PRCAI)'s SPRINT 2026 report, it accounted for 12.6% of the Asia-Pacific PR market.

MMA Asia Pacific’s CEO explains why AI maturity will not be judged by how many models a company deploys; but by how seamlessly intelligence flows through the business.

The network beat out WPP Media and Publicis following a competitive pitch in April. by Staff Reporters ...

With the festival wrapped, inside sources share how new verification rules and mandatory AI disclosures altered the judging process.

The role of communications must move beyond articulation. It must become the discipline that helps organisations understand the lens of the receiver.

As media fragmentation and creator content reshape marketing, Kantar's Soumya Mohanty explains why brands need stronger cultural insights, connected creative ecosystems and consistent storytelling to ...

Stagwell agencies Code and Theory and Anomaly will begin work for the tech giant in August. by Mar ...