The deal adds agentic workflow automation and enterprise system connectivity to Genesys Cloud, with capabilities expected to ...

The CRM giant adds person-level intent data and AI go-to-market agents as it deepens its agentic platform push.

Why do endings matter as much as beginnings in customer experience? Psychological principles like the peak-end rule show ...

A new MCP server pushes compliance checks upstream into the AI tools where designers, developers and marketers now build ...

Salesforce wants to own the data, content, integration and agent layers AI needs to operate across the enterprise. Here's ...

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion ...

Customers have a running internal monologue during every experience. Here's how to tune into it before the damage is done.

Winning the KPI battle means little if customers leave feeling like Philadelphia fans after another playoff collapse.

Has the B2C engagement model changed? Yes — the calendar-driven, more-contact-equals-more-conversion model has been replaced ...

Organic traffic is down, but one marketer says revenue is up. This AEO dissection unpacks why fewer site visits might mean better buyers. Answer engine optimization (AEO) structures content so AI ...