Chase and Capital One have cracked the code, proving that high market energy and elite cultural fluency are the ultimate competitive moat. Analysis methodology: Cultural Fluency & Momentum are both ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Across grocery retail, the playbook that built category leaders is starting to break down. Operational factors like price, proximity, and scale still matter, but they are no longer sufficient to ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Gen Z isn’t just the next audience – this generation is reshaping how brands earn attention, build relevance, and close the sale. Born 1997–2012, Gen Z is the most diverse cohort in American history, ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

As cultural tides shift, LGBTQ+ Americans are leading a new era of self-expression, advocacy, and visibility. In 2025, this segment is driving powerful social and cultural change, demanding deeper ...

In Hispanic culture, celebration is a philosophy of living. Brands that understand how 21+ adults honor life through shared moments will show cultural fluency. In Hispanic culture, celebration is more ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...