A Madison Logic survey finds 48% of marketers are guessing what drives purchasing decisions as ROI pressure reshapes B2B strategy.
DemandView launches EngageSMS, the first automated SMS nurture engine for B2B buyers, free with every content syndication ...
Dreamdata's Steffan Hedebrandt on why LinkedIn drives 30% of SQL pipeline, the 272-day buying journey and a 7.7x lift in ROI ...
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