For all kinds of businesses, in all industries, and of all shapes and sizes, finding and attracting customers has long been a primary area of focus. And certainly that makes sense. Without customers, ...

Gamified promotion leverages New England Patriots fans to drive loyalty program registration and participation ...

In modern marketing, they say content is king, a phrase that reflects the reality that valuable, relevant, and consistent content is the most effective way to attract, engage, and retain customers.

How Tech Products Really Win Hearts and Minds, brand strategist Lifang He delivers an end-to-end integrated product and brand strategy model to avoid the pitfalls that often tank promising innovations ...

BlueConic provides a customer data platform (CDP) and customer growth engine to unify first-party data from all connected channels into persistent, real-time profiles for individual consumers. The ...